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No Chinese New Year would be complete without an invocation of the God of Wealth and Fortune.
Hong Kong property giant Henderson enabled shoppers at one of its popular malls to do just this.
Henderson Property in collaboration with Total Immersion installed an augmented reality promotional booth to gamify the New Year shopping experience and encourage spending.
Using face and motion detection, loyal customers could virtually dress up as the God of Fortune and catch falling gold coins and treasure. Players were rewarded with a photo shoot and a printed photo as a souvenir.
The event ran for 11 days over the new year period and over 2800 delighted shoppers participated in this retail entertainment experience.
We would like to share with you some of our best projects from the past year.
The all-new Total Immersion Augmented Reality Show Reel 2013 is now available for viewing. The Show Reel contains a multitude of exciting digital marketing projects developed with the world's leading commercial AR solution, D'Fusion.
Discover the experiences that drive business and engage the crowds. Mobile Advergaming, Interactive Giant Screen Events and In-store Signage are all covered.
Learn also how TryLive, the next-generation of product visualization and virtual try-on solutions, is helping boost e-commerce and retail sales across multiple markets including Eyewear, Home, Apparel and accessories.
Adidas Eyewear combines high-end materials with high-tech innovation to bring the worlds of performance and style together.
Adidas Eyewear covers a wide range of sports including cycling, golf, running, hiking, and mountain sports.
Different sports have different requirements and as such Adidas Eyewear wanted to give its users the tools to find the perfect combination of lens and frame for each sport and weather conditions - and of course to provide Augmented Reality virtual try on functionality to try them on before buying!
The app also incorporates YouTube and Facebook feeds to tie into a global social media strategy. Last but not least, a GPS store locator is included to drive users to nearest retail outlet.
The Adidas Eyewear app showcases both the Performance and Originals lines of eyewear and is available internationally in 8 languages on the AppStore.
Client: Adidas Eyewear Austria
AR technology provider: Total Immersion
The team at Total Immersion has been busy readying a number of updates to D'Fusion, the world's most widely-used commercial AR solution.
The latest D’Fusion update includes new OS support, exporters for Maya and 3DSMax 2013 and a faster decryption system.
New OS support
- iOS6 officially supported and fully tested on iPhone 5, iPad 4th generation and iPad Mini. D'Fusion Mobile also now supports the new armv7s architecture
- Mac OS X Mountain Lion 10.8 and Windows 8 Desktop are also fully supported.
New exporters for Maya and 3DSMax 2013
Faster content decryption system for improved user experience
Download D'Fusion 3.26 for free.
To help launch its new Series 5 range of shavers, Braun called on digital brand management agency ARTUS and Total Immersion to concoct a web app of a new kind - the world's first augmented reality gesture controlled product exploration tool!
Braun wanted not only a way for consumers to discover and buy its shavers but also to reinforce its brand values of design and innovation.
The web app captures hand movements via the webcam and uses them to control a 3D model of the shaver on top of a virtual mirror of end user. The user can also trigger content related to each of the shaver's innovations.
Watch demo video on YouTube
Try it out on Braun's web site (in German)
Concept and design: ARTUS
Technical implementation and development: Total Immersion