News

Augmented Reality always ready to take to the stage

Augmented reality is multi-faceted technology. One of those facets is natural user interface technology or gesture recognition.

Total Immersion partner OnScreen Communication, a strategic marketing and new-technology communication agency that works with several major brands in Italy, has done a wonderful job of showcasing D'Fusion-powered gesture recognition in a slick video.

OnScreen Communication's implementation enables speakers to make spectacular and engaging live presentations while freeing them up to move on stage.

Presentation media including text, images, photos, 3D and augmented reality assets can be selected and displayed with ease.

A virtual interface frees the speaker from using a remote control and makes it possible to manipulate files and media all while interacting with the audience.

Watch the video: OnScreen Communication Interactive Interface

Find OnScreen Communication in the Partner Directory

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Walking in a Milka Wonderland

The festive season is already upon us. But it’s not all about gingerbread and mulled wine; It’s also very much about chocolate!

Mondelez International (formerly Kraft Foods), owner of Milka Chocolate, wanted to organize something special as part of the 111-year anniversary celebrations of the iconic brand.

Milka hosted a special event at the Christmas market of Vienna during the first weekend of December and has since taken over the concourses at the Berlin and Frankfurt central railway stations to offer travelers some fun away from the hustle and bustle of their journeys.

Mondelez called on brand agency Drewes & Keretic and Total Immersion to provide a Milka Christmas campaign like no other.

The journey into the Christmas Milka world begins on a 2 x 3 meter platform, designed as a giant Milka advent calendar.

Milka augmented reality giant advent calendar

Travelers taking part find themselves projected onto a Giant Screen — 4x5 meter — and can meet the virtual Milka Santa Claus, take part in a toboggan race, or catch candy stars with the help of the Milka snowman. A real-life Santa Claus joins the real world to complete the setting and to distribute chocolate treats and over 15 000 prizes to lucky participants.

Watch the video on YouTube.

"Milka Christmas World" — running until December 24th daily, 7:30 (weekends from 10 AM) – 19:30 at Berlin and Frankfurt Central Stations.

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Tmall relaunch event wins major industry awards

Total Immersion is proud to announce that global brand experience agency Jack Morton Worldwide won 2 major industry awards for its Augmented Reality based work on the Tmall.com relaunch.

Jack Morton is the proud recipient of the Stevie Gold Award for Best New Product Introduction Event and the Marketing Event Awards Bronze for Best Digital Integration.

Tmall.com is one of the world's largest shopping hubs — a Chinese hybrid of Amazon and eBay — and is operated by Taobao.

Tmall launched its visual identity earlier this year at a 3 day event in Beijing.

Tmall.com was keen to position itself as not only a leading shopping hub but a showcase for the future of shopping itself.

But how to get 1.3 billion consumers excited about the revamped site?

The answer: An extraordinary, interactive installation powered by augmented reality (AR) to bring the digital world into the living world.

Watch the video on Youtube. Watch the video on Youku.

Jack Morton, with Total Immersion providing technological support, designed eight consumer-inspired living spaces in an exhibition space the size of a traffic intersection. Guests were given iPads to share their experiences live.

Augmented reality enabled guests to try on items. Guests could try on clothes, eyewear and jewelry, test different devices, and play with gaming systems.

Everything featured in this hybrid real-virtual TMall world was available on the website and could be purchased instantly with the iPads.

The results were extremely positive with 25 million views on Youku, 3000+ Weibo posts, coverage on 10+ TV channels, 50 Chinese newspapers, and 1000 online media outlets. In the end, there were 3,000,000 reposts and comments and around 26,000,000 media impressions.

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The Hobbit: An Unexpected Augmented Reality Journey

Impatient for the first installation of the Hobbit trilogy?
 
Don't worry, the fun has already started.
 
Warner Bros teamed with Total Immersion partner Play Nicely — for the fourth time this year — to create a magnificently rich augmented reality app to transport you directly to Middle Earth and the world of the Hobbit.
 
Choose between 13 personas to try on and a host of different locations.
Make a video. Take a photo. Download it or share it.
 
 

Hobbit Augmented Reality App

Those with a finer eye for the technical details will appreciate the prowess of User-Generated Content video direct from AR enabled Flash.
 
Take an Unexpected Augmented Reality Journey today.
Become a member of the Company of Dwarves.
 
 

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Hit the ski slopes in Augmented Reality

Located in the heart of the French Alps, Paradiski is one of Europe's largest skiing resorts and a playground paradise for skiers coming from the world over.

This year, to whet your apetite before hitting the slopes, Paradiski is offering an augmented reality mobile app to let the mountains come to you first.

Take a 360° AR tour of the resort from the top of the trails. Try on a winter hat and a ski mask for size. Shout it from the mountaintops - or at least on Facebook!

Watch the video on YouTube.

Discover Paradiski on the Apple App Store or on Google Play.

Screenshot_Mask_Paradiski

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AR Boosts Sports Crowd Engagement

Interactive communication agency Innovae Vision of Spain teamed with Total Immersion to produce spectacular interactive entertainment for the Spanish Basketball Federation and its sponsors San Miguel and Endesa.

In the run up to the 2012 Olympics, spectators were treated to a new kind of match-break entertainment. Crowd members could find themselves up on the big screens with their faces replaced by those of star players. Later on in the match, members of the crowd who were lucky enough to catch sponsored shirts were invited to come on down and take part in an augmented game of virtual basketball for fun and prizes — ranging from exclusive official sportswear, an electric scooter, and even a year's supply of beer.

It's not every day you can win free beer for a year thanks to AR!

Watch the video: Augmented reality in-stadium entertainment

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Michael Jackson - This is AR

The King of Pop danced up a storm at Jamaica's Reggae Sumfest - Virtually!

Total Immersion partner CGR Communications put on an impressive big screen event sponsored by Pepsi to commemorate Michael Jackson.  

The team at CGR Communications used D’Fusion to power an augmented reality show at the Pepsi stand allowing festival-goers at the Jamaica Reggae Sumfest to dance alongside a virtual Michael Jackson. 

This was the first-ever Augmented Reality experience in Jamaica and was extremely well received by fans. Pepsi Jamaica's Facebook page received a slew of photo and video posts and lots of fan interaction.

For those of you who missed it, this is it again!

Watch the video: Augmented reality Michael Jackson at Reggae Sumfest 2012

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Direct Optic sells more glasses online with TryLive

Virtual fitting rooms truly are the new big thing for e-commerce. For the past 5 months, visitors to www.direct-optic.fr have been able to try on glasses virtually before buying them. To the question “Does this help your sales?” Direct Optic says a resounding “Yes!”

Shoppers using the 3D virtual try-on feature have 41% higher conversion rates and an average basket 12.5% higher than those not using virtual try on.

 

Disruptive innovation is at the heart of Direct Optic’s business strategy, to differentiate themselves from their competitors, but also to attract and retain new customers, boost sales and reduce return rates. After evaluating the different online fitting room solutions available, Direct Optic chose TryLive™ Eyewear

“Thanks to Total Immersion’s solution, we are able to offer our customers a virtual fitting room, which is both fun and engaging to use. Over 80% of our customers appreciate this initiative,” said Karim Khouider, co-founder of Direct Optic. 

Direct Optic uses TryLive for about half of their catalog, and has opted for a Software as a Service (SaaS) deployment. To learn more about TryLive, visit www.trylive.com
Total Immersion will be exhibiting at the SILMO Paris trade show, October 4-7. We are presenting in Hall 5A, stand 5G 023 (in the Village area).

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Augmented Reality comes to Gotham City

Want another piece of Gotham City's most wanted while waiting for the home release?
 
Total Immersion partner Play Nicely used D'Fusion to produce a wonderful, high-sheen, 3D augmented reality marketing campaign for one of this year's biggest movies, The Dark Knignt Rises.
 
This interactive experience allows users to try on the Batman, Bane and Catwoman personas and to post their alter ego to the global activity map and simultaneously share them via Facebook, email and Twitter.
 
The TDKR video is available at: http://vimeo.com/46679846

TDKR: Gotham City's Most Wanted can be downloaded for free for the iPhone or iPad from the App Store. 
You can also try it on the web at: http://apps.warnerbros.com/thedarkknightrises/ar/us/

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Total Immersion partner Breeze Creative provides AR centerpiece for Amdocs customer conference

Amdocs, the leading telecoms billing solutions provider, called on Israel-based Total Immersion partner Breeze Creative to provide an augmented reality attraction for its customer conference held in Miami, Florida.

The application served as a platform for a new product launch delivered by Jonathan Shmukler, director of product marketing. The final product was developed for ease of use in a presentation setting, to to give an optimal visual experience and to allow easy adaptation for future use. 

The Augmented Reality presentation was a major attraction at the conference. In light of this success, Amdocs plans to include this technology in future company events across the globe.

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