Total Immersion built on Dior’s traditional TV and print campaign by introducing a complimentary AR experience that took the company into the digital realm.

The new perfume, Miss Dior Cherie Eau de Toilette, was launched with a television commercial directed by Sofia Coppola and a print campaign featuring British photographer Tim Walker.  Total Immersion provided a luminous Augmented Reality experience, triggered when any of the print ads were exposed to a webcam, creating a virtual pop-up book that brought the imaginative and visually rich television ad to life.