Lavazza Pro Use iPro Augmented Reality Tool to Boost Sales


  • 2013
  • France
  • Food, Beverage & Tobacco

AR Sales Tool

  • TryLive Mobile
  • iPad


  • ESP

  • Total Immersion

To help the Lavazza Pro sales force in the field, Espresso Service Proximité equipped the team with a new innovative mobile application for iPad. This app includes a digital version of the Lavazza catalog, forms to take orders, and an augmented reality tool to visualize the coffee machines on-site.

ESP chose TryLive Retail, the Augmented Reality sales tool by Total Immersion, to increase the impact on-site and convince the consumer instantaneously.

Visualize, Compare, Order

Pointing the iPad camera toward a marker on the floor, sales can showcase to their consumers coffee machines in their office. Using the “compare” feature, they can display several machines at the same time on the screen and choose the most adapted for their environment. It is really simple and helps the consumer choosing with confidence to buy immediately.

Sales and customers feedback are really positives! Consumers are always impressed and seduced by the Augmented Reality view. This tool is a true differentiator versus the competitors and creates a real engagement with the brand.