STC: Taking their trade show to the next level


  • 2010
  • Saudi Arabia
  • Telecommunication Services

On Stage Event

  • TI Augmented Reality Pro SDK
  • PC


  • Come&Do Agency

  • Total Immersion


Augmented Reality , Come&Do , Event , New Projects , Partners in action , STC , Total Immersion
For the Middle East’s biggest technology retail event, telecom leader STC needed to stand out from the crowd.

Total Immersion and the Come&Do Agency developed one of the biggest Augmented Reality events to date for the appearance of STC at Gitex 2010.

Starting with an AR-powered invitation card, Total Immersion created a multi-faceted Augmented Reality experience to brand and to promote STC products and offers. The great STC booth hosted kiosks with Augmented Reality games and giveaways, light-painting exhibitions and live presentations enhanced by interactions with life-sized racing cars, elephants and dinosaurs.

Results: By taking an unprecedented approach, STC created the biggest splash at this major event, demonstrating the innovation and consumer appeal that fit the brand’s marketing objectives.